![]() ![]() The people-designers and the brands that sell to them-don’t really want to change, so change doesn’t happen. Often, that’s attributed to cultural inertia. It’s almost a cliche to point out that the design trade has not been quick to adopt new technology, especially when it comes to buying and selling online. You go home to give it another look online, and the brand’s website-all blurry photos, cringe fonts and broken links-looks like it was hastily thrown together in 1996. Stop me if this sounds familiar: You go to a showroom and discover a gorgeous new furniture line.
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